These Terms and Conditions ("Terms") are a binding agreement between you and Sonora Labs LLC ("Sonora Labs", "we", "us", or "our") for your use of the Willo App on iOS, our website at meetwillo.app, and any related Sonora Labs service that links to these Terms (together, the "Services").
By downloading, installing, or using the Services, you agree to these Terms and to our Privacy Policy. If you do not agree, do not use the Services.
Please read sections 11 (Disclaimers), 12 (Limitation of liability), and 15 (Arbitration and class-action waiver) carefully. They limit your legal rights and require individual arbitration for most disputes.
The Willo App is a parenting companion. It offers weekly guidance tied to your baby's developmental phase, an AI assistant called Ask Willo, mood journaling, sleep sounds, daily games, and educational content.
The Willo App is not a medical app. It does not provide medical advice, diagnosis, or treatment. It is not a substitute for professional care from a pediatrician, midwife, therapist, or other qualified health professional. If you are worried about your baby or yourself, contact a qualified professional or, in an emergency, your local emergency number. Content in the Willo App, including answers from Ask Willo, is for general information and support only.
You must be at least 18 years old, or the age of legal majority where you live, to use the Services. By using the Services you represent that you meet this requirement.
You are responsible for keeping your account credentials (including sign-in through Apple) secure and for all activity under your account. Tell us right away if you suspect unauthorized use.
Some features of the Willo App require a paid subscription. The Willo App offers subscription plans that give you access to the full product library, including all 35 developmental phases, Ask Willo, Deep Dives, Memory Book, and sleep sounds. The exact plan options, prices, and any free trial are shown in the Willo App before you subscribe.
The following applies only when you use the Willo App through the Apple App Store:
Subject to these Terms, Sonora Labs grants you a limited, personal, non-exclusive, non-transferable, revocable license to download and use the Willo App on an Apple-branded device that you own or control, for your personal, non-commercial use. All rights not expressly granted are reserved.
You agree not to:
We may suspend or terminate your access for a serious or repeated breach of this section.
You retain ownership of photos, journal entries, and other content you add to the Willo App ("User Content"). You grant Sonora Labs a worldwide, royalty-free, non-exclusive license to host, store, back up, and display User Content solely to provide the Services to you and to keep the product running. We do not use your User Content to train third-party AI models, and we do not sell it.
You represent that you have the right to share any User Content you add, including photos of people other than yourself, and that doing so does not violate anyone's privacy or rights.
Ask Willo generates responses using AI. AI responses can be inaccurate, incomplete, or out of date. You should treat them as general information, not as professional advice, and verify anything important with a qualified professional. Sonora Labs is not liable for decisions you make based on Ask Willo output.
The Willo App, its design, code, illustrations, written content, sound recordings, trademarks, and logos are owned by Sonora Labs LLC or its licensors and are protected by copyright, trademark, and other laws. Nothing in these Terms transfers any intellectual property rights to you. "Willo" and "Willo App" are trademarks of Sonora Labs LLC.
THE SERVICES ARE PROVIDED "AS IS" AND "AS AVAILABLE" WITHOUT WARRANTIES OF ANY KIND, WHETHER EXPRESS, IMPLIED, OR STATUTORY, INCLUDING IMPLIED WARRANTIES OF MERCHANTABILITY, FITNESS FOR A PARTICULAR PURPOSE, AND NON-INFRINGEMENT. SONORA LABS DOES NOT WARRANT THAT THE SERVICES WILL BE UNINTERRUPTED, ERROR-FREE, OR SECURE, AND DOES NOT GUARANTEE ANY PARTICULAR OUTCOME FOR YOU OR YOUR BABY, INCLUDING SLEEP, DEVELOPMENT, OR WELLBEING OUTCOMES.
TO THE FULLEST EXTENT PERMITTED BY LAW, SONORA LABS LLC AND ITS OFFICERS, DIRECTORS, EMPLOYEES, AND AGENTS WILL NOT BE LIABLE FOR ANY INDIRECT, INCIDENTAL, SPECIAL, CONSEQUENTIAL, EXEMPLARY, OR PUNITIVE DAMAGES, OR FOR LOSS OF PROFITS, REVENUE, DATA, OR GOODWILL, ARISING OUT OF OR RELATING TO YOUR USE OF THE SERVICES, EVEN IF WE HAVE BEEN ADVISED OF THE POSSIBILITY OF SUCH DAMAGES.
OUR TOTAL LIABILITY TO YOU FOR ALL CLAIMS ARISING OUT OF OR RELATING TO THE SERVICES WILL NOT EXCEED THE GREATER OF (A) THE AMOUNTS YOU PAID TO US IN THE 12 MONTHS BEFORE THE EVENT GIVING RISE TO THE LIABILITY OR (B) ONE HUNDRED U.S. DOLLARS (USD $100).
Some jurisdictions do not allow the exclusion or limitation of certain damages, so some of the above may not apply to you. Nothing in these Terms limits liability for fraud, gross negligence, or anything that cannot be limited under applicable law.
You agree to defend, indemnify, and hold harmless Sonora Labs LLC and its team from any claim or demand, including reasonable attorneys' fees, arising out of your User Content, your breach of these Terms, or your misuse of the Services.
You can stop using the Services at any time by deleting your account inside the Willo App (Settings → Account → Delete account). We may suspend or terminate your access if you materially breach these Terms or if we need to for legal or security reasons. Sections that by their nature should survive termination will survive, including sections 8–15.
This section applies if you are a resident of the United States. Any dispute, claim, or controversy arising out of or relating to these Terms or the Services will be resolved by binding individual arbitration, not in court, except that you or we may bring a claim in small-claims court if it qualifies. The arbitration will be administered by the American Arbitration Association (AAA) under its Consumer Arbitration Rules. The arbitration will take place in Wilmington, Delaware, or another location we agree on.
Class-action waiver. You and Sonora Labs agree that any dispute will be brought only in an individual capacity, not as a plaintiff or class member in any class or representative action.
30-day opt-out. You may opt out of this arbitration agreement by emailing help@meetwillo.app within 30 days of first accepting these Terms, with the subject line "Arbitration opt-out" and your full name. Opting out will not affect any other part of these Terms.
We may update these Terms from time to time. If we make a material change, we will update the "Last updated" date and notify you in the Willo App or by email before the change takes effect. Continued use of the Services after the effective date means you accept the updated Terms.
If section 15 does not apply to you, these Terms are governed by the laws of the State of Delaware, USA, without regard to its conflict-of-laws rules. The courts located in Wilmington, Delaware will have exclusive jurisdiction, except that consumers in the EU, UK, or other jurisdictions with mandatory consumer protection laws retain the protections of their local law.
We send notices by email to the address on your account, or through an in-app message. You can reach us at help@meetwillo.app.
These Terms, together with the Privacy Policy and any Sonora Labs policy referenced here, make up the entire agreement between you and Sonora Labs about the Services. If any provision is held unenforceable, the rest will stay in effect. You may not assign these Terms without our written consent. We may assign these Terms to an affiliate or to an acquirer in connection with a merger or sale.
For questions or legal notices, email help@meetwillo.app.