About us · The studio behind the Willo App

Why we built it

Motherhood deserves a better kind of app.

Every other category has been given the calm, thoughtful design treatment: meditation, sleep, note-taking, finance. Motherhood, which is possibly the hardest chapter of a person's life, is still served by loud trackers, comparison charts, and ad-filled forums.

We built Willo App for the mothers who want something quieter. Something that walks with them through each developmental phase of their baby's first six years without making them feel behind, broken, or overwhelmed.

Not a tracker. Not a clinical dashboard. A companion.

Who we are

Sonora Labs. A studio for calm work.

Willo App is built by Sonora Labs, an independent studio based in the US. Our background is in music that calms (lullabies, lofi, children's music, sleep soundscapes), and design that breathes.

Before Willo, our catalog of sleep and meditation music crossed 100 million streams across Spotify, Apple Music, and other platforms. More than 2 million parents play our soundscapes every month to help their babies sleep, calm their toddlers, meditate, or quiet their own minds at the end of a long day.

Willo App is the result of applying that same decade of practice, attention, and craft to a moment in life that desperately needs all three: the first years of motherhood.

We are small on purpose. Small teams make warmer products.

What we believe

A few non-negotiables.

The rules we wrote for ourselves on day one, and the ones we have kept since.

Warm, not clinical

Willo App speaks like a knowing friend, never a doctor or a dashboard. The tone is soft because the moment is hard.

Privacy first

Photos, mood logs, and journal entries stay on your device inside the Willo App. We do not sell data. We do not share it. We never will.

Zero ads

The Willo App makes money from memberships, not eyeballs. No pop-ups, no sponsored content, no algorithms tuned to keep you scrolling.

Useful, then gone

A good parenting app is one you open, get something from, and close. Willo App is designed to help you look at your baby, not your phone.

Companion, not expert

Willo App is a parenting companion, not a medical one. It does not diagnose, treat, or replace your pediatrician. When in doubt, please speak to a qualified professional.

Built slowly

We would rather ship fewer things that feel right than many things that feel rushed. Every update goes through a quiet version of us first.

Our mission

Support one mother, support the whole village.

A portion of every dollar Willo App earns goes to children's disability care. Motherhood has always been a community effort. The more mothers feel held, the more families can be.

It is a small choice on our part. It has compounded into something we are deeply proud of.

Willo App is a parenting companion, not a medical app. Nothing inside Willo, or on this website, replaces advice from your pediatrician, family doctor, or any qualified health professional. If you are worried about your baby's health, development, or wellbeing, please speak to a medical professional.

Built by a small studio, for first-time mothers.