Last updated: [June 23, 2025]

At Sonora Labs LLC, we are committed to protecting your privacy. This Privacy Policy explains how we collect, use, and protect your information when you use the Willo app or our website. ❤️

By using Willo, you agree to the collection and use of your information in accordance with this policy.

1. Who We Are

• Sonora Labs LLC
  1500 E Newport Pike, Suite B Unit #184
  Wilmington, Delaware 19804
  United States
  📧 Contact: help@meetwillo.app

2. What Data We Collect

When you use Willo, we may collect the following types of personal and usage data:

• Your name and email address

• Your baby’s name, birth date, and age

• Usage data (e.g., which screens you use, interactions)

• Crash reports and diagnostic data

• Payment data via Apple or Google In-App Purchases

• Device information (model, OS, IP address, identifiers)

3. How We Use Your Data

We collect your data to:

• Personalize your app experience

• Track your baby’s milestones and offer relevant insights

• Improve app performance, debug issues, and analyze usage trends

• Manage subscriptions and process payments

• Send helpful parenting tips (only if you opt in)

📭 You may unsubscribe from our communications at any time using the unsubscribe link or by contacting us at help@meetwillo.app.

4. Third-Party Services

We use the following third-party services that may collect or process your data on our behalf:

• RevenueCat – subscription and payment management

• Mixpanel – product analytics and usage tracking

• Firebase – backend, crash reporting, and performance monitoring

• Superwall – in-app paywall display and logic

• Meta Pixel – marketing attribution and performance tracking

  
  

These services may collect technical identifiers or usage data based on their own privacy practices.

5. Data Sharing

We do not sell your personal data.

We only share data with the services listed above and only to the extent necessary to operate the app, manage payments, run analytics, or deliver services.

6. Data Retention

We retain your data only for as long as necessary to:

• Deliver and improve the Willo app and services

• Comply with legal or tax obligations

• Resolve disputes and enforce agreements

  
  

When data is no longer needed, it is securely deleted or anonymized.

7. Data Security

We use secure technologies and industry best practices to protect your data.

However, no method of data transmission or storage is 100% secure, so we cannot guarantee absolute security.

8. Your Rights

🇪🇺 For Users in the EU/UK (GDPR):

You have the right to:

• Access your personal data

• Correct inaccurate data

• Request deletion

• Object to processing or withdraw consent

🇺🇸 For California Residents (CCPA/CPRA):

You have the right to:

• Know what personal data we collect and why

• Request access or deletion

• Opt out of data sharing (we do not sell your data)

To exercise these rights, contact us at help@meetwillo.app.

9. Children’s Privacy

Willo is designed for use by parents and caregivers, not children.
We do not knowingly collect personal information from children under the age of 13.
If you believe a child has provided us with personal data, please contact us and we will delete it.

10. Data Deletion & Account Rights

You can request the deletion of your account and personal data by contacting help@meetwillo.app.

We will honor your request unless we are legally required to retain the data.

11. Cookies & Tracking Technologies (Website)

Our website may use cookies or similar tracking technologies (like Meta Pixel) for analytics and marketing.

By using our website, you consent to the use of cookies. You can manage or disable cookies in your browser settings.

If you are located in the EU/UK, a cookie banner will allow you to opt in/out of non-essential cookies as required by law.

12. Changes to This Policy

We may update this Privacy Policy from time to time.
All changes will be posted here, with an updated “Last updated” date. You are encouraged to review it periodically.

13. Contact Us

❤️ If you have questions or concerns about this Privacy Policy, contact us at:
📧 help@meetwillo.app